For the health and happiness of
the world through safe,
reliable and high-quality food
products from Japan

Our Mission

Our mission is to contribute to enhancing consumers’ health and happiness in daily life by delivering Japanese fresh fruits and vegetables through our direct distribution platform, “NIPPON ICHIBA.”

Global Ichiba operates a unique business platform called “NIPPON ICHIBA,” which enables suppliers and consumers of Japanese fresh fruits and vegetables to find, communicate, and trade products with the best partners.

Through NIPPON ICHIBA, we deliver safe, reliable and most importantly, oishii (delicious) Japanese fresh fruits and vegetables to customers all over the world.

Rationalized and reliable logistics system with enhanced traceability

We have established a dedicated, vertically integrated logistics system for the transport of fresh fruits and vegetables from Japan by leveraging available technologies through partnerships.
We deliver Japanese fresh fruits and vegetables at affordable prices through an exhaustive rationalization of logistics.
We assure consumer satisfaction through food safety and security by enhancing traceability throughout the value chain.

Penetrating new markets through a simple and transparent distribution platform

We created a new platform that eliminates information asymmetry to enable both suppliers and consumers to execute outstandingly transparent and fair transactions.
We provide an environment for smooth transactions on our platform by simplifying associated procedures.
We penetrate new markets by connecting suppliers and consumers on our platform.

Meeting local demand through our intelligence services for suppliers’ “Market-in” activities.

We make every effort to understand actual demand and gain insight of the markets through the operation of our platform and ongoing market surveys.
We enhance Market-In food production in Japan rather than Product-Out by providing periodical market information feedback to suppliers and producers.
We increase consumer satisfaction of Japanese foods through these consultation activities.

Global Ichiba is committed to consumer satisfaction by delivering outstanding quality Japanese fresh fruits and vegetables that our agricultural partners nurture with great care.

Through “NIPPON ICHIBA,” Global Ichiba has built a brand-new export system of fresh fruits and vegetables with enhanced traceability.

To address growing global concerns for food safety and security, the core value of our activity is enhancing traceability, i.e. information about where and by whom our food products are produced and how they are delivered.

What we do
~The outline of NIPPON ICHIBA~

NIPPON ICHIBA’s functions

Where we operate ~Business areas of NIPPON ICHIBA~

Starting with the Hong Kong market, NIPPON ICHIBA will expand its business to other major cities in Asia.

Business areas

  • Hong Kong
  • Taiwan
  • Singapore
  • Kuala Lumpur
  • Shanghai,Beijing,Dalian
  • Jakarta
  • Jakarta

Case in Hong Kong

We currently export products to Hong Kong. We verify the product’s freshness during break-bulk sea transportation, possible sales period, and price competitiveness compared to products from competing countries.

the break-bulk transportation with keeping the freshness

We have shipped more than 20 green grocery items using break-bulk cargo.
By controlling the temperature and implementing an ethylene absorption technology suited to the characteristic of each product, we have established a sea transportation method that maintains product freshness.

More than 1 week sales period.

We have confirmed that the products exported to Hong Kong by general reefer container can be sold for at least one week in local supermarkets.

Competitive sales price

We have confirmed that our products can be sold at a competitive price compared to products from competing countries.

Basic flow of products


Domestic consolidation and container freighting

Market places

We are looking for partners.

Global Ichiba seeks to collaborate with local players in the food delivery value chain, such as food suppliers, wholesalers, and etc., who are interested in our platform, NIPPON ICHIBA.

If you have any questions, feel free to contact us! Contact